Customer Analysis

Tableau , 2020 , Links: Veiw

This dashboard provides a comprehensive analysis of retail products and company customer metrics across different regions. It aims to help users understand product performance, customer distribution, and regional differences.

Key Insights:

1. Product Performance Metrics:

   • Sales by Region:
     • Total sales figures are displayed across various regions.
     • Highlights regions with the highest and lowest sales, helping to identify strong and weak market areas.

2. Customer Distribution:

   • Customer Count by Region:
     • Breakdown of the number of customers in each region.
     • Visuals show which regions have the highest customer base and where there is potential for growth.

3. Sales Trends:

   • Monthly Sales Analysis:
     • Trends in sales over months for different regions.
     • Identifies peak sales periods and seasonal variations.

4. Product Categories:

   • Sales by Product Category:
     • Detailed analysis of sales performance for different product categories across regions.
     • Helps identify which product categories are performing well or poorly in specific regions.

5. Regional Comparison:

   • Comparison Charts:
     • Side-by-side comparisons of key metrics like total sales, average sales per customer, and customer count across different regions.
     • Provides insights into regional performance and areas needing attention.

6. Customer Engagement:

   • Engagement Metrics:
     • Data on customer interactions, purchase frequency, and average transaction value.
     • Assesses customer engagement levels in different regions.

Objective:

The primary goal of this dashboard is to provide a detailed analysis of retail product sales and customer metrics across various regions. By examining these metrics, users can identify trends, opportunities, and challenges in different markets. This information is crucial for making strategic decisions, optimizing product offerings, and enhancing regional marketing efforts.

This dashboard is a valuable tool for retail managers, marketing teams, and analysts looking to improve performance, understand regional dynamics, and drive growth.